Privacy Policy
Fantomize LTD – Cyprus
1. Introduction
At Fantomize, we believe your privacy is fundamental. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, mobile application, and Shopify integrations ("Services").
We are committed to compliance with the General Data Protection Regulation (GDPR) and all applicable Cyprus and European Union privacy laws.
2. Information We Collect
A. Information You Provide
- Account credentials (email, password, or social login via Google/Apple)
- Photos you upload for style discovery (we never use facial recognition)
- Your searches, saved items, and favorites
- Communications when you contact our support team
B. Information Collected Automatically
- Device information (type, operating system, app version)
- Approximate location based on IP address (region only)
- Usage data (how you interact with our Services)
We do not use third-party analytics trackers such as Google Analytics or Firebase Analytics.
C. For Shopify Merchants
When you install Fantomize Visual Search on your Shopify store, we process the following to power visual search for your customers:
- Store Information — Your store name, domain, and contact email
- Product Catalog — Product titles, descriptions, images, and pricing
- Search Data — Aggregated, anonymized search patterns to improve results
Your data is processed securely and used exclusively to deliver visual search functionality. We do not share your product data with other merchants or third parties.
3. How We Handle Your Photos
When you use visual search:
- Photos are processed in real-time to identify visual characteristics
- We do not save your search photos — they are discarded immediately after processing
- We never use facial recognition or biometric analysis
- Search activity is logged for troubleshooting only (logs do not include images)
4. Legal Basis for Processing
Under GDPR, we process your data based on:
- Contract Performance — To provide our Services and fulfill your requests
- Legitimate Interests — To improve our Services, ensure security, and prevent fraud
- Consent — For optional features such as marketing communications
- Legal Obligations — Where required by applicable laws
5. Age Requirements
Our Services are available to users aged 16 and older. Users between 16 and 18 years of age should have parental or guardian consent. We do not knowingly collect data from anyone under 16.
6. Service Providers & Partners
We work with trusted partners to deliver our Services:
- Affiliate Networks — Rakuten and CJ Affiliate for product recommendations
- Infrastructure — Secure cloud hosting providers
- Shopify Integration — Gadget.dev for app hosting and secure data processing
- AI Services — For image analysis (no personal data is shared)
We never sell your personal data. Third-party retailers you visit through our links operate under their own privacy policies.
7. Cookies & Tracking Technologies
We use minimal tracking:
- Essential Cookies — Required for core functionality
- Affiliate Cookies — To track product referrals (no personal profiling)
We do not use analytics or advertising cookies. For details, see our Cookie Policy.
8. Your Privacy Rights
Under GDPR, you have the right to:
- Access — Request a copy of your personal data
- Rectification — Correct inaccurate information
- Erasure — Request deletion of your data ("right to be forgotten")
- Restriction — Limit how we process your data
- Portability — Receive your data in a portable format
- Objection — Object to certain processing activities
- Withdraw Consent — Revoke previously given consent at any time
To exercise your rights, contact us at privacy@fantomize.com
9. Data Security
We implement industry-standard security measures including encryption, secure servers, and regular security audits. While no system is completely secure, we are committed to protecting your data with the highest standards.
10. Policy Updates
We may update this Privacy Policy periodically. Significant changes will be communicated through our app or website. Continued use of our Services after updates constitutes acceptance of the revised policy.
11. Contact Us
Questions about this Privacy Policy or your data? We're here to help:
Email: privacy@fantomize.com
Support: support@fantomize.com